If you can find been one immutable rule throughout American tv history, it's been community news. Almost from the moment the station very first signed on air, they commenced carrying area news in which athletics normally played A significant purpose. An absence of constant programming sources in these early several years led lots of stations to turn to sports activities to fill their broadcasting schedules. The big apple's WNBT tv signed on to broadcast in July 1941, and its to start with broadcast was an expert baseball match ("NBC Heritage", 2003). When developing neighborhood newscasts to go well with their viewers, these stations ordinarily included sports and climate. By way of example, in 1961 WKMG started off its to start with full-time news department in Orlando. Newscasts consist of Frank Vaught's sports activities reviews ("The historical past of," 2003).

Athletics have held a dominant placement in regional information broadcasting for many yrs, but new marketplace traits have identified as into dilemma this posture. Segmented audiences, switching demographics, and declining information profitability have pressured the station to reexamine its regional sports activities section. “Sports is amongst the final areas of Television set where by people today do points how they constantly have,” states television govt Elliott Wiser. “(Currently) a whole new strategy is needed” (Deggans, 2000).

Problem for Area Tv set News

미국인들에게 뉴스의 주요 제공자로서 텔레비전의 패권을 위협하는 몇 가지 요인이 결합되었습니다. Venture for Excellence in Journalism(2002)에서 수행한 연구에 따르면 텔레비전 뉴스 방송이 시청자를 잃고 있습니다. 1998년에는 방송국의 two/3가 지역 뉴스 방송 시청률이 감소했다고 보고했습니다. 2002년까지 그 수치는 76%로 증가했습니다. 2001년 nine월 테러 이후에도 지역 뉴스 시청률은 7% 떨어졌다.

인터넷, 케이블 채널 및 가정용 위성과 같은 미디어 소스의 출현은 시청자에게 뉴스 대안을 제공했습니다. Radio and Television Information Director’s Association(“Changing channels”, 1996)의 연구에 따르면, “대중의 상당 부분이 정기적으로 다른 다양한 소스에 귀를 기울입니다.”

점점 더 많은 방송국이 대형 미디어 회사에 의해 통제됨에 따라 지역 텔레비전 뉴스도 수익 지향적이 되었습니다. 예를 들어, 2002년 첫 몇 주 동안 세 개의 방송국 그룹은 자회사 방송국에서 지역 뉴스를 완전히 제거하기로 결정했습니다(Trigoboff, 2002). Television set 뉴스 컨설턴트인 짐 윌리는 "대혁명이 일어날 것 같다"고 말했다. "같은 시장에서 동시에 4~five개의 뉴스 방송을 해야 합니까?" (Trigoboff, 2002).

Dilemma for Nearby Television set Athletics

None of this is Great news for your local television sports sector, and that is more and more less than scrutiny from station execs. Even with its conventional existence inside area newscasts, sports activities have long been regarded a "tuning" aspect. As outlined by a survey with the Radio and tv News Administrators Foundation, only 31% of viewers explained they were being 'really fascinated' in sports and 32% ended up 'somewhat intrigued' ("Journalism and Ethics", 1998). This compares to seventy two% who expressed interest while in the temperature. "Sports are really polarizing." reported television news marketing consultant Brent Magid. “The majority can take, go away, or despise” (Greppi, 2002).

Studies have proven that Gals are considerably significantly less keen on sports than Guys (Gantz and Wenner, 1991; Perse, 1992), and several stations have acted appropriately. In 2000, Tampa's WTSP dropped the Activity from its early night newscasts. Based on station news director Jim Church, "Telling a Tale when not one person is listening is not a great utilization of air time" (Deggans, 2000).

Some stations have eradicated the sport, while others have diminished their allotted time. Depending upon the day from the week (weekends have a lot more sports activities time), athletics segments have usually been given concerning a few and 5 minutes of area information protection. Given that selection is all the way down to a few moment. In 2002, Pittsburgh's KDKA Slice some time for sporting activities by just a few and also a 50 % minutes for three hours of news. Others in the industry have implemented new approaches, which include sporting activities tales that emphasis far more on men and women than scores or cater to some wider information viewers. "What we're attempting to do now is address sporting activities as information," states KDKA news director Al Blinke. “We wish to do anything over and above sports activities” (Finder, 2002).

Dialogue

스포츠 부문에서 일어나고 있는 변화는 시간 할당보다 콘텐츠, 스타일 및 프레젠테이션과 더 관련이 있습니다. 아마도 시청자에게 모든 스포츠 네트워크와 대조되는 것을 제공하기 위한 노력의 일환으로, 지역 Television set 스포츠는 지역 이야기, 운동 선수 및 이벤트에 더 초점을 맞추고 있으며 일반 스포츠 팬을 위해 보다 기능 지향적이고 시청자 친화적인 보도를 만들고 있습니다. 전형적인 반응은 Midwest의 뉴스 디렉터가 “우리는 스포츠가 비스포츠 팬들에게 흥미로웠으면 합니다. 여기서 스포츠는 뉴스이고 커뮤니티입니다. 많은 케이블 스포츠 채널이 제공하는 것과는 반대로 시청자에게 지역 정보를 제공하십시오. 우리만이 현지에 갈 수 있습니다. 그들은 할 수 없습니다.”

지역 텔레비전 스포츠의 미래에 대해 뉴스 감독들은 이 연구에 대해 지금과 가까운 미래의 두 가지 뚜렷한 시간 프레임을 제안하는 더 비관적이었고, 지역 텔레비전 스포츠는 안전해 보이지만 뉴스 감독들은 그것을 매우 짧은 기간에 묶었습니다. 한 뉴스 디렉터는 이렇게 말했습니다. 지금은 하기 싫지만 앞으로는 할 수 있을 것”이라고 말했다.

Implications

Improvements in regional sports may be a mirrored image from the tremendous upheaval occurring during broadcast news. If your sports activities sector is now not Risk-free, what about other information components? CBS Team News Vp Joel Cheatwood (Trigoboff, 2002) mentioned, “[All this] forces us to reexamine the [news] product.”

On a more rapid degree, variations while in the local athletics sector straight have an impact on A huge number of aspiring sportscasters. Stations which have been lowering their determination to sports activities also are decreasing their sporting activities workforce ranges, which impacts The task market. Yet another information director stated, "[Athletics on newscasts] is dying." “We went from two comprehensive-time sportsmen to one entire-time, one accountable for the news 3 times a week, and it was a battle to remain there.”

Similarly important, adjustments in how sporting activities are presented are forcing sports activities broadcasters to discover new solutions. No longer can sportscasters concentrate on scoring. They've got for making the presentation extra engaging for regular followers. This can be also critical for journalism 스포츠중계 educational facilities across the country, which need to document what stations want within the sports activities sector and update their instruction curricula.

Will these alterations operate or persist? Athletics journalist Chuck Finder (2002) commented to the transform in KDKA, “Enable’s reserve remaining judgment right until September, in the event the Steelers, college or university, and highschool soccer seasons get started in earnest. Then the station might be . There may be an mistake in clock management.”